Ebook The Caring Economy: How to Win with Corporate Social Responsibility (CSR)
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The Caring Economy: How to Win with Corporate Social Responsibility (CSR)
Ebook The Caring Economy: How to Win with Corporate Social Responsibility (CSR)
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This look at CSR (Corporate Social Responsibility) - where it began, where it is today, and where it is headed, told chronologically and through Toby Usnik's 25 years of brand stewarding at celebrated multinational and start-up firms - is a primer for leaders in small- and medium-sized businesses that are figuring out how to manage their triple bottom line (people, profit, and planet). This book is a primer for any leader developing or expanding their CSR efforts.Â
This book explains to business leaders:Â
How CSR contributes to their bottom line and why they cannot "fake" caring
How business leaders leverage to CSR make their companies more profitable, more attractive to the best talent, customers, and investors
How CSR helps retain and grow top talent to a degree that allows them to see around corners and lead in their organizations and markets
How CSR connect brands with the younger consumer and makes them loyal to your brand
How good CSR creates evangelists for brands, creating a halo effect that drives more editorial and social media, and reaches consumers in more cost effective ways than advertising
How to separate the wheat from the chaff: What are the myths and false hopes of CSR? And who are the charlatans trying to exploit a company's efforts to create meaningful change through CSR?Â
Why leaders cannot afford not to think about CSR and integrate it to their business (e.g., this is not something only for large companies or public companies)
The ways to avoid reinventing the wheel by borrowing from those who have already established best-in-class practices
Why and how ultimately CSR as we know it will and should go away because it is so integrated into the DNA of the brand and its employees
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Audible Audiobook
Listening Length: 4 hours and 57 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: William L. Usnik Jr.
Audible.com Release Date: December 4, 2018
Language: English, English
ASIN: B07KYYJGTP
Amazon Best Sellers Rank:
The Caring Economy is a terrific resource for intrapreneurs seeking to solve material-to-their-company social and environmental challenges, and do it under the banner of Corporate Social Responsibility CSR-- as distinct from corporate sustainability—focuses on engaging employees, consumers, and other stakeholders around corporate missions that, at their most effective, align with the broader business purpose. Toby Usnik offers a lively and engaging tour through the CSR landscape of global business, centered around his 25 year-career in the space, including the signature Art+ Soul program he built at Christie’s. The Sharing Economy is full of useful ideas for CSR practitioners, helping them make CSR central to business strategy. Get the book for inspiration, rely on it for practical guidance.Dr. Eban GoodsteinDirector, Bard MBA in Sustainability
Here's a terrific new book about the intersection of business and benevolence. Written by Toby Usnik, an expert in the field. it gives the reader a blueprint, in clear non-corporate speak, of how to go about creating a successful "triple bottom line." In crystal clear prose, the author lays out a step-by-step plan that will allow corporations - or at least those of them concerned with "people, profitability, and the planet" -to achieve a an almost Utopian vision: one in which inclusivity, empowerment, accountability, profitablity and the betterment of our world are not just possible, but wholly attainable. Believe it! And buy it!
From the founder of Philanthropic Impact Partners, this book offers a wealth of proven philanthropic strategies for business leaders and entrepreneurs. It makes the case for why CSR and philanthropy is important and explains, in simple terms, how it drives consumer confidence, loyalty, and dollars. Recommended for executives of corporations and charities alike.
This was a remarkably moving and cogent book about the value and inevitability of social responsibility on the corporate level. It was a heartfelt yet easy and engaging read and it presents a clear well reasoned plan of action. Beautiful in concept and conviction.
Toby has written the best step by step guide to setting up a Corporate Social Responsibility program at a company of any size. The book covers everything that you might want to know, or forget to think of, for a program that truly makes an impact.
This book fills an important niche in business literature. In a very persuasive way, Usnik makes the case that genuine social responsibility is good for every business’s bottom line. He illustrates the book with many examples from his many years at Christie’s and the book is a joy to read. This book should be read by every CEO and CFO who want to be inspired to do greater things in the social arena.
Great insight into the world of Corporate Social Responsibility from a seasoned professional. Usnik exams the past, the present, and the future of the industry as millennials become the most influential block of consumers.
Very informative and must read for everyone, not just business. Comments from large business execs and policies in general is great.
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